A clinic can market itself through Google Maps listings, through SEO, or by advertising in front of the customers already looking for it. Run all three together and you dominate your market digitally.
To get more patients, you have to look at it in terms of ways to engage them. ↓
Your patients are:
But at every stage their intention is different. They are looking for you, and to get into their mind as the primary choice, you have to be there at every step of the way. You can choose to do just one, and it will only create hindrances in how quickly they choose you in their time of need.
So what does being there at every step actually look like? ↓
When they are self diagnosing, your name should come up in their AI searches and their Google searches. It does not matter whether they are going for a consultation yet. As long as your name appears, you are living in their head rent free.
When they are seeking your treatments by manual search, your name should come up again, even if they are not ready to book and are simply researching their options.
And when things get out of hand, they might look for you manually, or we target those people ourselves, appearing on Google, in their Instagram and Facebook feeds, or on TikTok if that is where they are.
All of which increases your odds of getting them inside your clinic.
Every one of those patients moves at a different speed. ↓
There are essentially four types of patient.
| Type | What they are searching for | How long | Where we reach them |
|---|---|---|---|
| The Discoverer | Information, trying to self diagnose | Weeks | AI searches and website blogs |
| The Navigator | Options, comparing treatments or comparing physicians | Days to a week | Ads, AI searches and website blogs |
| The Go-getter | The best physician for the job, the best payment plan, future support | Hours to days | Ads and landing pages built to book |
| The Revision Patient | The best solution, best physician, best pricing available | Fastest | Ads |
Now we know how long a patient takes. The other half of the question is how long it takes to be found in each of those places.
To rank in mildly competitive markets. This is the part nobody can accelerate with money, which is exactly why it is worth starting now rather than later.
Live from day one, and our approach targets the lowest cost per patient we can reach in your local area.
And when they are ready to act, the handover has to be clean. ↓
When they are ready, and they will be, you need their protected health information kept safe while the experience of becoming your patient stays smooth. A longer, more detailed form is not the right answer. You need to be direct without violating HIPAA compliance.
Which requires a CRM that is HIPAA compliant and handles most of the follow up for you, automatically.
In practice that means protected health information never reaches an advertising platform, conversion events are scrubbed before they leave your site, and every vendor touching patient data has signed a business associate agreement. Standard pixel tracking on a booking confirmation breaks all three, and it is still the most common setup in healthcare.
So where does a patient actually see you? ↓
Each one reaches a different patient at a different moment. Run together, they cover the whole journey.
Google Ads that feature you on Google searches, on Maps, and across other websites.
Read more ↗Features you on social media with the right targeting, in front of the people most likely to book.
Read more ↗Digital branding. You imprint your brand by giving them the information they are looking for, through SEO and AI optimisation, so that by the time they are ready you are already an authoritative figure inside their brain.
Read more ↗Keeps you compliant while the follow up runs itself, so nothing about being fast costs you a violation.
Getting them to raise a hand is half of it. ↓
When you go forth with marketing your clinic, you need robust processes that do not break and are genuinely quick. It is best to strike while the iron is hot, so you need automations that do not rely on your people to move as fast as possible.
Their patient journey after choosing you should look like this:
Collect information to confirm the treatment is suitable
Collect contact information and the best time to contact
Insurance and benefits verification
Contact the patient
This bodes well for you, because if someone is not providing their insurance verification information, they are automatically a lower tier prospect. You may still call them, but only after you have called the people who have already verified their benefits. That saves you a lot of administrative hassle.
Put all of it together and here is what six months looks like. ↓
With daud, your ads can start bringing patients in in less than a week. At the same time your website is being optimised for AI and Google searches, and your Google Maps listing is being managed so it appears at the top of local results.
In just six months:
Here is what that has added up to so far. ↓
Across every partner daud worked with in 2025.
Made in partner revenue
Visits generated for partners
Administrative load reduced
A 20 minute call. You will leave it knowing what the first 90 days would cost and what they would produce, whether or not you work with daud.
Based in New York, working with clinics and practices across the United States. Remote by default, on site when a build needs it.