Blog
Marketing, explained plainly.
What ads cost, what actually books patients and jobs, and how a business gets found and chosen.
Healthcare · Google AdsWhy Google Ads Don't Work for Some DoctorsThe 7 reasons Google Ads fail for some practices, what to do instead of each, and how to tell a bad fit from a bad setup.
Healthcare · Marketing ROIIs Marketing Worth It for a Medical Practice?An honest look at when marketing pays for a medical practice, when it doesn't yet, and six questions to answer before you spend.
Healthcare · VideoHealthcare Video Marketing: 12 Video Ideas for ClinicsTwelve short videos a clinic can shoot on a phone, what to say in each, and where each one goes.
Healthcare · TrendsHealthcare Marketing Trends for 2027Eight changes in how patients find and choose a practice in 2027, each with a source and what to do about it.
Healthcare · StrategyHealthcare Marketing Strategy: A 90 Day PlanThe first 90 days of a healthcare marketing plan: ads in week one, two or three services tested, and what to judge at each checkpoint.
Healthcare · CampaignsHealthcare Marketing Campaigns: 4 That Worked and WhyFour real campaigns told start to finish: a sampling bus, condition search ads, an email win back and social ads for weight loss surgery.
Healthcare · BudgetHealthcare Marketing Budget: How Much to SpendWhat a practice should spend on marketing, worked back from what a booking costs instead of a percentage of revenue.
Healthcare · AnalyticsHealthcare Marketing Analytics: What to TrackThe seven numbers a practice should watch from the click to the treatment, the ones to ignore, and how to track them HIPAA safe.
Healthcare · ContentHealthcare Content Marketing, with ExamplesSeven content formats that help patients decide, each shown with a sample headline and first line.
Healthcare · BrandingHealthcare Branding Strategies Beyond SearchThe branding a patient feels rather than finds: the first taste, the front desk, real photos and a promise they can repeat.
Healthcare · Digital marketingDigital Marketing for Healthcare: The Practice GuideThe nine pieces of a practice's digital marketing, what each one does, and the order to build them in.
Healthcare · Email8 Healthcare Email Examples That Bring Patients BackEight emails a practice can send, with when to send each one, a subject line and copy you can adapt.
Healthcare · Google Ads3 Google Ads for Doctors That Win Their MarketThree example ads for a practice, for a condition, an urgent problem and a cosmetic consult, with the keywords and page behind each.
Healthcare · Ideas21 Healthcare Marketing Ideas That Book Appointments21 specific things a practice can do to get found, get chosen and bring patients back, each a sentence or two.
Healthcare · Patient acquisitionPatient Acquisition: How New Patients Choose a DoctorHow new patients choose between practices, why many pull back after the first visit, and 8 ways to win them.